Mavely Social

Role: Social Strategy, Content Lead, Content Creator
Company: Mavely
Date: 2020-Present

Overview:
I’m continuing to build and grow Mavely’s organic social presence from the ground up, focusing on community, education, and creator empowerment. I’ve built a strategy rooted in storytelling, trends, and insights—tailored to both aspiring and established influencers. I own the end-to-end process, from content strategy and production to community management and analytics tracking.

Key Contributions:

Established Mavely’s social pillars: Storytelling, Thought Leadership, Community, and Entertainment
Grew both Instagram and TikTok followings organically from 2k to 10k+ over 3 years.
Increased average follower growth rate, MOM, by 2.75 % through creator-forward content (2024-2025)
Launched creator spotlights, educational reels, and campaign-driven series to boost community engagement

Impact:

Strengthened brand visibility and credibility in the creator economy
Drove consistent traffic to the platform through strategic content placement
Turned Mavely’s social accounts into a key driver for community activation and product adoption