Link It to Win It Campaign

Role: Campaign Strategist, Creative Director, Project Manager
Company: Mavely
Date: 2025

The “Link It to Win It Campaign” was a one-month performance-driven campaign designed to raise brand awareness, signups, and ultimately product link sharing across the Mavely platform. Centered around gamified incentives, the campaign encouraged creators to actively promote affiliate links by entering them into a giveaway each time a link was clicked or converted. I developed and executed the full campaign strategy—from concept and positioning to copy, merch design, photoshoot creative direction, and promotional rollout.

Results:

1.5x+ ROI on creator spend (returned through creator referral commissions)
105k impressions
4.8% increase in Mavely following over campaign (30 days)
Successfully drove over 1.5k signups resulting in several revenue-producing creators
Strengthened platform habits among creators through repeat link activity
Spike in first-time link shares during the campaign window

Campaign Breakdown

Mavely was looking to increase brand visibility, accelerate creator acquisition, and increase link creation. There was a need to create a low-barrier, high-reward entry point that would both energize the existing community and attract new creators who hadn't yet experienced Mavely’s value.
Design a scalable campaign that would drive top-of-funnel awareness, educate creators on how simple it is to earn with Mavely, and ultimately convert passive followers into active link sharers and community members.
"Link It to Win It" was a community-powered campaign and social contest that challenged creators to share Mavely links for a chance to win prizes — no purchases, no follower minimums, just impact through sharing. Two weeks ahead of launch, we activated a group of aspirational community members with loyal audiences to authentically share their Mavely experience, building organic buzz and credibility. Their storytelling helped warm up the audience and paved the way for the broader contest, which invited all creators to participate. The campaign reinforced Mavely’s core message: that influence is accessible to anyone willing to share.
Creators didn’t just participate — they championed the campaign. Over 40 creators entered the two-week contest, sharing personal stories, celebrating one another, and introducing new audiences to Mavely. The campaign proved to be a scalable model for future acquisition and activation efforts rooted in community, authenticity, and low-barrier participation. Mavely’s own contest promotion content also saw strong engagement, with over 625 interactions, further reinforcing brand awareness and strengthening our presence across social.