Role: Social and Community Manager
Company: Later
Date: May 2025-Present

Leading and scaling Later’s organic social presence with a strategy rooted in storytelling, insights, and community-first content. I lead the full social lifecycle—from strategy and creative production to publishing, engagement, and performance tracking.

Impact:

• Grew LinkedIn to its strongest organic performance on record in Q2 2026: clicks up 39% quarter over quarter, organic impressions up 30%, and organic's share of total impressions nearly doubling from 22% to 45%

• Delivered 1.21M total LinkedIn impressions across H1 2026 through a consistent publishing and boosting strategy

• Led social coverage and partnership management for Later's Cannes Lions and SXSW activation

• Hosted and built content programming for the "Made You Look" webinar series, owning positioning, go-to-market, and social amplification strategy

• Lead creator and influencer partnerships at Later, driving $100K+ in attributable GMV at 1.5x+ ROI

• Built and run Later's employee advocacy program (Haiilo), generating 649K+ total reach and 119K+ LinkedIn impressions through ambassador shares, with a 42% active ambassador engagement rate