Role: Social Strategy, Content Creator
Company: Later
Date: May 2025-Present

Contributing and scaling Later’s organic social presence with a strategy rooted in storytelling, insights, and community-first content. I lead the full social lifecycle—from strategy and creative production to publishing, engagement, and performance tracking.

Key Contributions:

• ImplementsLater’s social pillars: Storytelling, Thought Leadership, Community, and Entertainment

• Launches high-performing series including industry expert spotlights, educational reels, and campaign-driven content to drive engagement and trust

• Contributes editorial planning, trend integration, and community management with a focus on brand and creator empowerment

Impact:

• Increased brand credibility and reach within the creator economy

• Drives consistent platform traffic through strategic, insight-driven content

• Positioned Later’s social as a key engine for community activation and product adoption